Feminizing the Mobile
Above image is from MGA Entertanment’s Bratz Mobile Cell Phone.
Feminizing the Mobile: Gender Scripting of Mobiles in North America, in Continuum: Journal of Media & Cultural Studies Vol. 21, Issue 2 (2007), Mobile Phone Cultures, edited by Gerard Goggin.
This paper discusses the gendering of the design and marketing of mobile phones, using the concept of the gender script (Rommes, 2002; van Oost, 2003. It first provides a brief overview of recent international scholarship exploring gendered uses and development of mobiles. The next section explicates the gender script and examines some print ads for mobile phones appearing in North American women
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Sara Grimes
Tuesday, May 29th, 2007 at 8:17 pm
oooh - I can’t wait to read this. As usual, our work is somehow Volcan-mindmelded - I’m just now working on revisions on a paper exploring the design and political/social dimensions of “kiddie” cell phones (e.g. Migo and Firefly)